Good Stuff

A passing thought on Co-creation

It recently occurred to me that embarking on a collaborative marketing campaign is a brave thing to do for any business especially when you consider the potential for subversion. I for one (cynical old ad-man talking) can't resist the temptation to take the mickey when given the opportunity.

I guess, at the very least, this example of collaberative/viral marketing gets people to the site and raises general awareness but I'm not entirely convinced. It's still interuptive marketing if you're on the receiving end of it, slightly irritating in that respect. What do you think?

Endorphin induced thought

When I'm out riding my bike I always get to a point in the ride where my sugar levels drop and my brain starts to feel the effects of all of those naturally occurring chemicals that once helped my ancestors run away from things that might eat them. At this point my mind tends to wander and I have all kinds of weird random thoughts. Here's the latest:

These days some people drive their cars to a special place (usually a field of some sort) where they can do tricks on a horse. Some people call this Dressage. A hundred years from now, when this may not be possible any more due to fuel shortages it will be the other way around. People riding horses to a specific place (probably a field of some sort) where they can do tricks in a car.