Good Stuff

A passing thought on Co-creation

It recently occurred to me that embarking on a collaborative marketing campaign is a brave thing to do for any business especially when you consider the potential for subversion. I for one (cynical old ad-man talking) can't resist the temptation to take the mickey when given the opportunity.

I guess, at the very least, this example of collaberative/viral marketing gets people to the site and raises general awareness but I'm not entirely convinced. It's still interuptive marketing if you're on the receiving end of it, slightly irritating in that respect. What do you think?

Open source crisps

Dorito's have recently launched a great example of co-creativity and how to engage crisp munchers. The idea is simple and brilliant. They've developed a new flavour for their potato chips but this time, instead of defining the taste and serving them up for consumers in neatly labelled bags, they've de-constructed the whole marketing process opting instead to call them X13D and leave it up to the crisp munchers to decide what they should be called. This idea captures the imagination immediately. I love it and so does everybody else by the looks of it.

Thanks to Modern Marketing for pointing out this gem.