This article from PSFK caught my eye. It's interesting to me as it raises some interesting questions about how we consume. There are god knows how many 'green' or 'ethical' fashion brands around these days but actually maybe what really need to do is completely re-think the whole thing.
As I am currently developing some thoughts around the whole notion of repair and how we might 'brand' them, I found the story both inspiring and also a signal that I'm onto something...maybe.
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