Crowdsourcing

I have to admit, only two hours ago I had no idea what crowdsourcing meant. Now I do. This example is really interesting for us creative types (and small business owners)

Sitepoint provides the framework for small businesses to post design briefs they would like solved to an audience of ambitious graphic designers. This might be anything from a t-shirt design to a website. After defining a simple brief the client sets a fee for the project. After that, it's pretty much a free-for-all, the booty obviously being awarded to the winning entry. I have had a little look around the site and I have to say the standard swings a little but having said that, if you're running a small business it's well worth a hundred dollar gamble isn't it?
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How long before we see an advertising campaign made this way? Maybe there has already been one?
Maybe it's a stretch, but it's slightly greener than inviting four agencies to pitch for the business. We all know how we love to drive around in taxi's full of foam board.

Couldn't this sort of problem solving by numbers forum be used to create a better world? I know that sounds terribly naive but hear me out. It’s just about defining some simple problems. What about an open brief to get more people to ride their bikes to work sponsored by Trek? Or...I don’t know you get the idea.

Via Springwise