Good Stuff

Microloans for the Marginalized!

[English summary:  The Danish Government has funded a project, where microloans are given to marginalized Danish citizens with entrepreneurial dreams. Great way to take them seriously and to develop social services. We hope for a next step: an actual social lending site for Danish/European marginalized entrepreneurs - peer-to-peer, not just government-to-clients!]

De er vant til at blive skubbet rundt i systemet, at skulle svare på intime spørgsmål fra alverdens sagsbehandlere, at blive talt om og til i stedet for med, at være samfundets fejl. De hedder socialt udsatte, matchgruppe 5, hjemløse, marginaliserede, førtidspensionister. 

Nu bliver de anerkendt som individer med drømme, der kan virkeliggøres. I hvert tilfælde i et nyt projekt hos Socialt Udviklingscenter SUS, hvor 15 "socialt udsatte" får adgang til mikrolån til deres egen iværksætterdrøm. Det er et pilotprojekt støttet af Socialministeriet.

Fedt.

Det får mig til at tænke to ting (og en helt masse flere, men det bliver nok lidt rodet ;)):

1. Jeg håber virkelig, at SUS vil være gode til at kommunikere projekterfaringerne til en bred vifte af stakeholders. SUS har tidligere lavet nogle ret geniale projekter indenfor brugerdreven social  innovation, som de bare ikke har fortalt så mange om. Innovation uden spredning er så ærgerligt.

2. Det ville være umådelig interessant at se samme mikrolånsidé ført ud i en social lending community, hvor private mennesker kunne låne til danske (evt. skandinaviske eller europæiske) socialt udsatte, sådan som danske MyC4 og amerikanske Kiva gør det muligt at låne til fattige i den 3. verden. Eller som engelske Zopa eller amerikanske Prosper gør det i et mere peer-to-peer forbrugerorienteret univers.

Så hermed en newbizz idé: En social lending community for socialt udsatte og andre med iværksætterdrømme, som ikke kan gå i banken eller til investorer for at få deres drømme finansieret. Snup den før din kollega! ;)

Goody goody bank wins outdoor award

Thanks to Anders for this piece of reporting from Cannes. (I'm not sure if he's actually there or not)

This poster has just won the Grand Prix in the outdoor category at the Cannes Lions festival.

In a supplementary text the agency explain:

"The World's First Solar Powered Billboard, from a bank committed to making a real difference, was designed to harness and convert the heat of the African sun into a much-needed necessity, electricity. It currently powers the kitchens of a township primary school, feeding 1100 kids and in time will completely generate the school required power needs. The idea is currently being rolled out across the country.

Apart from the obvious benefit to communities, traditional electricity use is the major cause of global warming, so imagine what a difference it could make if every marketer adopted this approach to outdoor?

Community-Empowering
World-Changing.
Planet-Saving.

The initiative will save the school R2300 a month in electricity charges. The bill board has 10 solar panels with each panel generating 135 watts of power. The power generated from the panels will be enough to boil 18.1 litres in domestic kettles continuously at any one time, which goes a long way towards the schools feeding scheme. "You can't teach a hungry child" enabling more students to receive breakfast and lunch.

The billboards batteries store enough energy to make the billboard completely self-sufficient generating sufficient electricity to light up at night."

Is it just me or does this smack a little of greenwashing?

I'm left wondering why they attached a large poster to the bottom of the solar panels? And the text just annoys me. Are they really claiming that this 'idea' that they are rolling out across the country is theirs, as if they invented solar panels?

I might just be being pedantic but wouldn't it have been better/cleverer idea if they used a giant panel as a poster instead. At least the poster would have been integrated somehow instead of just hanging underneath looking a little bolted on.

And what happens when the lights go on at night? Do the kettles stop working? (okay, now I am being a little unfair)

Don't get me wrong. It's brave and it's undoubtedly doing some good, I'm just not sure. It is really a very difficult area to be in. It raises so many questions. Maybe they would have been better off just providing the funding for the panels? What else are they doing to help? What is their CSR policy when it comes to investing ethically?

What do you think?

New charity goal for England

Great to see the England squad doing their bit to make a difference

Friends of the Earth film competition

Here's something. Friends of the Earth are running a competition to make a one minute green film. Sounds interesting. I might give this one a go.

Don't worry, everything is going to be okay!

For anyone who hasn't seen this already, Richard Branson has stepped to save the human race and planet earth. He's throwing money at the problem. Judging by their slick logo for this project one of the terms and conditions is that we accept a large Virgin branded planet as our new neighbours.

Your name on toast

Thanks to Guerrilla Innovation for pointing to this. I'm toying with the idea of buying a slice.

The celebrity face of charity

The Guardian published this interesting article written by Lord David Puttnam on celebrities and their relationships with charity.