This article from PSFK caught my eye. It's interesting to me as it raises some interesting questions about how we consume. There are god knows how many 'green' or 'ethical' fashion brands around these days but actually maybe what really need to do is completely re-think the whole thing.
As I am currently developing some thoughts around the whole notion of repair and how we might 'brand' them, I found the story both inspiring and also a signal that I'm onto something...maybe.
Yup - an interesting trend. With the current economic climate it might even become a mega-trend.
Interestingly a recently started company that specialises in repairing all the small electronic goods that noone else cares about and usually throws away was on ErhvervsBladet.dk's "start-up business of the year"-shortlist in January.
You can read about the idea here: http://www.erhvervsbladet.dk/article/20080118/ivaerksaetteri/701160005/
Posted by: SuperPolle | October 14, 2008 at 11:21 AM
Thanks for the comment Paul. I agree. If I was starting a business right now, (which I'm still in the process of doing I guess) I would be thinking on these lines.
Let's have a chat (over a beer) about it.
Posted by: Andrew Smart | October 17, 2008 at 08:20 PM
Sure thing!
(I am afraid I missed the invite to your agency "new offices" housewarming ;-) )
Posted by: SuperPolle | October 21, 2008 at 09:45 AM