I must have missed this first time around but thanks to one of those 'ten best ... of 2007' lists I noticed it.
It's a business putting together green starter kits. I like the idea and it's cleverly put together. The whole idea of grouping these products is really appealing both from the users point of view but also from the manufacturers end. The sum is much greater than the parts. Oh, and it's much more energy efficient. Shopping online is great idea if you want to educe your carbon count as Tao Oliveto points out.
Springwise put it like this:
Most of us realize there are changes we should make in our lives to become more environmentally friendly, but overcoming inertia and actually doing it can be another matter. Now a few different companies offer starter kits to help make those changes happen. Greensender, which just launched in October, sells green gift boxes designed to help people start embracing simple green practices. Each Greensender box contains a reusable aluminium water bottle, a reusable organic cotton grocery bag, an energy-efficient compact fluorescent light (CFL) bulb and an organic cotton T-shirt—all selected for their easy integration into people’s everyday lives, Greensender says. Prices are USD 49.99 for the Big Greensender Box or USD 39.99 for a version without the T-shirt; individual items are available separately as well. Logo-emblazoned versions can also be purchased for corporate or event purposes, and New Jersey-based Greensender donates at least one percent of its sales to 1% For The Planet.
Quite a nice little idea and a twist on another trend Springwise are calling Tryvertising.
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