Good thinking IKEA

IKEA in Holland have devised a way to get people enthusing about re-decorating their homes with one eye on their bank balance. They organised a furniture swap. I think it says all the right things about IKEA. By initiating such a scheme they're being practical, creative, modern, ethical, and interesting all at the same time! Another example of brand building with out a 30 second TV commercial in sight. Or put simply, doing rather than saying. I love it.

Via Springwise