best tag-line ever?

Thanks to Russell Davies for this one. I'm not a big fan of corporate tag-lines. They tend to be self-important at best and in this case almost indecipherable. Another one I remember hating throughout my years at art college was the equally preposterous 'Newcastle College. More that just a college'. In all my years there, I never managed to work out what exactly they meant by this.

Anyone else spotted any nonsense pay-offs recently? There must be some good Scandinavian examples.

Comments

[Christian]

Haha. Minder mig om "fitness dk - mere end træning".

[Andrew Smart]

Yes, I can imagine the meeting:

We really need to get it across to people that fitness.dk is about much more than just training. (long silence) Erm, what about fitness.dk Mere end training.