Dorito's have recently launched a great example of co-creativity and how to engage crisp munchers. The idea is simple and brilliant. They've developed a new flavour for their potato chips but this time, instead of defining the taste and serving them up for consumers in neatly labelled bags, they've de-constructed the whole marketing process opting instead to call them X13D and leave it up to the crisp munchers to decide what they should be called. This idea captures the imagination immediately. I love it and so does everybody else by the looks of it.
Thanks to Modern Marketing for pointing out this gem.
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Posted by: dissertation blog | February 10, 2010 at 10:36 AM