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June 20, 2007


Charles Frith

This is the sort of branded utility idea that is the future of marketing communications. Doing not just saying. I love it.

Andrew Smart

Charles, I agree entirely with your point about brands walking their talk. It's the way forward, no doubt. And don't get me wrong, I do like this poster, I just think they missed a trick or two. The brand just seems a little bolted on (literally) But it's great to see this kind of work being awarded down there. I just talked to my partner Niels who is also down there. He said CSR is one of the hot topics. Al Gore is down there doing his bit too!

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