It's been a few weeks now since the last post here due to the summer holidays. We're all back now, apart from Niels, who is sailing around Mallorca as I type. Normal service will be resumed as soon as I've managed to read through the 34,467 messages and posts I have waiting for me.
It's a very interesting discussion, especially when it comes to corporate blogging. Thanks to the blogoshere, we all have the platform to bear our souls and I guess the discussion is made even richer when you consider how much of your soul should be a part of the company blog?
This heart felt post by Russell Davies is very interesting reading. Just look at the response it gets.
The post script to this is that, after a short break from blogging, he eventually decided to separate his more personal post from his corporate stuff.
Personally, I think it's a vital that a corporate blog allows the soul of the individual shine through. Imagine a company blog where everyone felt they could contribute and express themselves in in their own authentic way. This collective expression is the closest you will get to defining a companies soul. That's why blogging is such a significant branding tool. And when I use the word branding, I don't mean in the traditional top down way. 'Let's try and manipulate people into thinking this or that about us' but more in a 'let's try and define what we beleive in and share it with likeminded user' kind of way.
Having said all that, I know that I month or two ago, I made a decision to be more proffesionally focused on our blog. On reflection, I think I'll go back to being a little more me and a little less Aid Agency when I write.
"Perhaps the biggest trend that I would pay attention to in the short run is that while consuming is never going to go away, consuming as the defining criteria for individuals is. We are now using our media consumption as opposed to our physical consumption to explain who we are.
So you don't go to a party anymore and say, you know, "Where'd you go to college? What kind of car do you drive? Where do you live?" Now you say "What do you blog? What websites do you surf? Have you read the article in Vanity Fair on terrorism in South America? Are you an Imus or a Stern person? Have you seen The Departed?"
Not sure whether I agree with this entirely, after all, we have always been able to define ourselves by the things we read and watch, but it's an interesting observation. I was just chatting earlier to some friends who run a commercial production company here in Copenhagen about how the stuff you send to others says so much about how you would like to be perceived by them.
I've read a lot of articles on Corporate blogging and how it can be an extremely effective way for an organisation to communicate with people. I'm a big fan of blogs. By definition they allow for more spontanious, inclusive communication. Less stuffy, less dusty, very un-corporate I think. Lets hope this one puts us in touch with lots of interesting likeminded people.