Following my earlier post about the UK Government's carbon calculator, I see they have invested some serious money in this backing it with a five million pound TV campaign.
You can see the film here.
Not sure how insightful the message that 'we all have a carbon footprint' is? But I really like the simplicity of the call to action 'Act on CO2' although the URL you're supposed to remember is bloody complicated. Let's hope it's a big success and we can use all the positive results to get the Danish government top do the same.