This post from Russell Davies really captured my imagination.
The whole idea of the world becoming a place were we might need to re-learn a lot of forgotten skills seems a little daunting. In this era built on cheap-oil we've become so used to the idea that if something doesn't work, you simply replace it. Clearly, this mentality simply isn't going to see us through. At some point we're going to run out of options and start re-thinking the way we consume. I think Russell is right in pointing this out. I too have had a nagging feeling about this.
I have had similar feelings about the skills I'm going to be able to pass on to my kids. I can repair a puncture though! That's about it.
However, when I'm feeling depressed about my lack of skills in this area I try and look at it from another point of view.
The kind of enormous change we're talking about here will also require thinkers - ideas. Although I do believe things might get pretty rough and necessity will replace aspiration in many cases, I do not believe people will instantly forget about brands. They'll still want brand experiences and they still identify themselves with interesting concepts. How, for example could you make it cool to repair your television or sofa? Might it become more of a statement not to buy something in the first place and how might we brand this?
Russell, has previously blogged and talked about delivering brand experiences without delivering a product. I can see there's lots of scope for really exciting stuff here.
Actually, the sort of challenges that lie ahead of us represent a brilliant opportunity for people like us.
We have the opportunity to be radical. We have in fact the opportunity to wipe the slate clean and re-design life and the role brands have. Now there's a creative brief.
I am feeling better about my poor carpentry skills already.