It's a very interesting discussion, especially when it comes to corporate blogging. Thanks to the blogoshere, we all have the platform to bear our souls and I guess the discussion is made even richer when you consider how much of your soul should be a part of the company blog?
This heart felt post by Russell Davies is very interesting reading. Just look at the response it gets.
The post script to this is that, after a short break from blogging, he eventually decided to separate his more personal post from his corporate stuff.
Personally, I think it's a vital that a corporate blog allows the soul of the individual shine through. Imagine a company blog where everyone felt they could contribute and express themselves in in their own authentic way. This collective expression is the closest you will get to defining a companies soul. That's why blogging is such a significant branding tool. And when I use the word branding, I don't mean in the traditional top down way. 'Let's try and manipulate people into thinking this or that about us' but more in a 'let's try and define what we beleive in and share it with likeminded user' kind of way.
Having said all that, I know that I month or two ago, I made a decision to be more proffesionally focused on our blog. On reflection, I think I'll go back to being a little more me and a little less Aid Agency when I write.
I've read a lot of articles on Corporate blogging and how it can be an extremely effective way for an organisation to communicate with people. I'm a big fan of blogs. By definition they allow for more spontanious, inclusive communication. Less stuffy, less dusty, very un-corporate I think. Lets hope this one puts us in touch with lots of interesting likeminded people.