I had a meeting yesterday with John Grant. Among other things we talked about our little 'let's change Christmas' project. We agreed it would be great if we could create a small forum for developing ideas on this.
One route we both got quite excited about was to find a brand that would be willing to sponsor our hatred ie. give us some media space. Maybe The Guardian or The Ecologist? Anyway, that got me thinking...
...and I woke up this morning with a really clear idea of how we might do this.
Imagine Bernard Manning/Ricky Tomlinson in a dirty santa suit. He is the living personification of a modern comsumer Christmas. Bloated, wasteful, and mindless. Of course he doesn't drive a sled, he probably has a fleet of trucks (diesel). He probably doesn't have a grotto full of little helpers. He would employ children and poor people to work in shitty conditions for next to nothing. I'm not sure where he lives but it sure ain't pretty. He's probably carved off a tidy profit and bought a nice house for himself. Oh, and he probably smells a little.
Anyway, through this grumpy sod we could tell the true story of Christmas. I could imagine loads of fun stuff. Viral films where he is evil to kids and old people. Grumpy print and web banners directing people to evil santa's grotto. This doesn't have to be a huge deal. Maybe it's even just a blog where we meet the guy behind the ugly Christmas we've created. Maybe it's better if it's 'real'.
The tricky bit is putting a positive spin on something like this. Maybe the campaign would mearly drive people to a site that would give people advice on how to make Christmas better.
Pissing on Santa would help us side step any anti-religious pitfalls.
Anyway, does anyone have any thoughts? What do you think?