The new Danish Ministry of Climate and Energy has taken to innovative communication measures to make climate concerns a more emotional and personal concern of the Danish citizens. The ministry hired 10 prominent Danish poets to each write a poem about the weather and climate. Besides the theme, the poets had complete artistic freedom.
How bold and fun of a governmental body to team up with artists to get a message through. Granted, poems are not the highway to a broad Danish audience, but the concept has made a lot of noise - and I will definately rush out to get a copy. If nothing else, I think the title rocks: Hallo jeg er vejret / Hello I am the weather. Sweet.